Google is the number one search engine! Therefore anything they publish regarding SEO we should take note of.

Google has its webmaster tools and it has its webmaster central blog to keep us up-to-date with SEO best practices. But what can we take away from this plethora of information.

Here are my tips:

On your webpage

  • Ensure each page in your website has accurate but succinct Title, Description and keyword meta-tags.
  • Structure your pages to include <h1>, <h2>, <p> anchor tags
  • When using hyper-links include keywords within the links

On other webpages

  • Have people link to your website. The better quality the website (e.g. Apple) the higher the credibility of your own website.
  • The more links the better but with relevant text surrounding the link too.

I’ve run out of time, more to follow…